What it isOur best-selling universal face wash that’s proven to maintain skin’s pH while also cleansing, softening, and hydrating all skin types & tones.Why you need itOur #1 hydrating face wash is proven effective on nearly 200 adults of all ages, genders, skin types, and tones. Featuring upcycled soy proteins, the makeup-removing, non-stripping formula deeply cleanses pores while maintaining skin's pH and increasing hydration—even after you rinse.• Effectively cleanses all skin types & tones• Maintains skin's pH & increases hydration• Deeply cleanses pores & removes makeup